Following a lackluster opening weekend, it appears DC’s Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) changed its name… technically. Three theaters – AMC, Cinemark, and Regal – aren’t playing Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), rather they’re showing Harley Quinn: Birds of Prey.
As reported by The Independent, the name change comes days after its less-than-compelling box office. In North America, the Margot Robbie-led film raked in a lowly $33 million and an overall $81 million worldwide, making it the worst-grossing opening weekend for any DC Comics movie since 2010.
While it isn’t immediately clear why DC chose to rename the film, Deadline‘s Anthony D’Alessandro claimed a driving factor was SEO. A movie with such a long name could be a drag to keep track of for theaters and moviegoers. This led to Warner Bros. to offer a change to the name to Harley Quinn: Birds of Prey.
This seems to have been remotely successful as sites like Fandango will lead you immediately to Birds of Prey if you type Harley Quinn. Other cinema sites such as Showcase Cinemas and Alamo have yet to make the change on their websites.