The Germany broadcasting rights went up for bid for the UEFA as the year is coming to a close. For the past 20 or so years, Comcast‘s Sky Deutschland would swoop in and outbid its competitors. This time around, though, European streaming service, DAZN outbid them and by 2021, the streaming service will have full-broadcast rights to the European soccer competition.
The news was confirmed Thursday morning by Sky Deutschland. With the change in broadcasting rights in an escrow state, the original broadcast owner will still have the rights until the contract ends in 2021.
“After around 20 years in partnership with UEFA, unfortunately, we have not been able to agree to a new rights deal. We tried right up to the last minute to extend the rights beyond summer 2021, but in the interest of our customers we have a clear and disciplined approach to valuing sports rights and we were not prepared to pay in excess of our valuation.”
DAZN, launched in 2016, offers sports-related streaming under Access Industries, which operates two sports news websites. The service rose into even more fame when Logan Paul and KSI, two famous YouTubers, signed an exclusive streaming rights deal with them for their rematch fight.
It isn’t like Sky Deutschland is out of sports, though, they still have the rights for the English Premier League, tennis, including Wimbledon, and Formula One.