In the wake of Disney+, Hulu is raising its live TV plans’ price to $54.99 a month. Hulu, which is owned by Disney, dropped this announcement Friday. Their reason behind this change is to “better reflect the substantial value of Hulu + Live TV.” On top of this somewhat low-hanging excuse, they also claim it’s to be able to show all the “popular live news, sports and entertainment programming” found within the plan.
They do understand price changes aren’t easy and people aren’t always watching TV every waking moment. As such, they plan to make it easier for their consumers to flip-flop from plan to plan. This means, if you were only subscribed to Hulu + Live TV for the sports season, you can pay for that time period and easily revert to their lower-priced plans.
Altering prices are a standard when it comes to streaming services, libraries grow and their prices may have to adjust for it. But, the initial price of Hulu + Live TV was $40 a month but crept up to $45 later in its lifespan. The new pricing model will affect new and old accounts on December 18.
The Hulu + Live TV plan was launched in May 2017 with large programs like Fox Sports, Bravo, CNN, TNT, and a slew of other networks backing them. With the forming of multiple streaming services by major companies, the most recently launched being Hulu’s parent, Disney’s dedicated platform, Disney+, which has shown a good amount of subscribers. There’s also NBC’s Peacock and WarnerMedia’s HBO Max coming in the future.