Lego is looking into Universal for an exclusive partnership to make a new set of Lego-based movies. In the past, the toymakers were in an agreement with Warner Bros., but it has finished and they’ve been looking for another company to fill that film void since fall. While 2014’s The Lego Movie hit an unexpected amount success, followed by its spin-off around that universe’s Batman (played by Will Arnett) in 2017, its 2019 sequel fell flatter than expected, though.
According to THR‘s sources, studios have bolstered Lego as one of the biggest toy brands ever. This is especially true following their decision to include brand deals with major players in the film, TV, and games industry.
The possibility of Universal and Lego joining forces is something of a decent idea when read. Universal is a bit lifeless when it comes to these kinds of movies compared to its competitors like Paramount, Disney, and Sony.
Universal does have big names. One of its biggest franchises is Fast & Furious, which still holds some baring alongside its other popular franchise, Jurassic Park (or World). The other side of Universal is the animation stylings of Illumination and DreamWorks. Illumination has, like much of its history, been a massive hit or miss studio, especially in its post-Minion-era where people have quite simply gotten overrun by the little yellow creatures to the point they annoy many.
DreamWorks, on the other hand, has more to its name that people enjoy. It’s the studio that brought us How to Train Your Dragon, Kung Fu Panda, Captain Underpants: The First Epic Movie, Shrek, and more.
The addition of a name-brand may just be what Universal needs to be at least a little bit more comparable to the likes of Disney. They especially need it as they are inching ever-closer to launching their own streaming service, NBCUniversal Peacock.