Netflix has struck a deal with JTBC Content Hub, the content creation branch of South Korean company JTBC, to distribute its Korean dramas across 190 countries. The deal will entail Netflix’s ability to distribute the company’s prime-time shows and possibly co-develop future endeavors.
This isn’t the first time JTBC has entered into a contract with the streaming giant. The two formed an international licensing agreement back in April 2017 with their vast library of content being shown to the masses through Netflix’s service. Series like SKY Castle, My Country: The New Age, Life, and others have proven fruitful for Netflix, so it’s not surprising they’re taking the next step.
JTBC and Netflix’s contract will be effective in 2020. This attempt to bring in more content under its belt is likely due to the increased competition and loss of much of Disney’s catalog following the launch of Disney+.
