Through no one’s fault but their own, STX Entertainment’s Playmobil: The Movie tanks in the Box Office with a mere $668K. The lackluster opening week isn’t too shocking as plenty of other, more anticipated films were out this week as well. Most notably, Frozen 2 is in its third week in theaters ammasing a whopping $34.7 million in the North American Box Office in its third weekend.
Playmobil: The Movie was first shown at the Annecy International Animated Film Festival before heading to France on August 7 then the UK a few days later. The movie finally launched to US theaters Friday. With people still in the mindset of ending the year, many generally know what they wished to watch and it’s probably not a movie based on a German toy line.
This kerfuffle led to the animated flick becoming the fourth-worst opening ever for a film shown in 2K theaters. It wasn’t just the US, though, that lacked interest in the film, it grossed a grand total of around $12 million internationally, according to Box Office Mojo. When considering the US, the film came up with around $13 in total. This is a far cry from what was spent on production though. The movie cost around $40 million to make.
On the flip side, Frozen 2 is seeing success, even if it is lackluster compared to its previous week. It’s just shy of a billion after its third weekend. Whether it will hit that mark or not is to be determined.